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Max was worried. Sam, his loyal deli customer every day for thirty years, doesn't show up. Max loves Sam. Every day at the deli he gives him the best cuts, charges him the least, treats him like family.
So on the second day, his absence is again concerning. When he doesn't show up on the third day, Max is almost beside himself. The fourth day brings more agony with Sam's disappearance. On the fifth day, Friday, pacing back forth, not knowing what to do, he glances across the street at his competitor's deli. Through the window, he sees Sam at the deli counter right across the street.
Max tears off his apron, storms across the thoroughfare, and confronts Sam. "What are you doing? For thirty years you've been my customer. I've given you the best cuts for your meals, I've charged you next to nothing, I've treated you like my closest family! How could you show so little loyalty after all this time?"
"Relax," says Sam, "don’t worry. On Monday I had a root canal. The dentist said I should eat on the other side for a few days.”
I get so frustrated with the advertising agencies and their use of the oldest of old cliches that always seem to catch a second wind and another decade of tiresome syntax. ….
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A good example is “Starving.” Two decades later, they still run that same mud-caked Somalian kid on the side of the road, with fifty flies buzzing on his face, begging for a bowl of rice… “Your $19 every month can save him.” He’s made it all this time on 3AM TV, mud-caked, with those eyes that match the sadness of a beagle? Good job advertisers. Twenty years ago, all his chest needed was some barbecue sauce and an hour on the grill. I’m surprised they haven’t developed miracle drugs to show how long he’s been alive and begging. They certainly could develop perpetual youth serums as well. Anti-aging formulas sell well at 3AM too.
And then we have writers describing a Church feast or a buffet, where the tables “groan,” supposedly under the weight of the food. Really? Does a table complain? “Oh my back, I don’t know if I can take much more of this shiт.” Think of all the mothers at that Church picnic trying to get their six year old to eat Auntie Maud’s creamed broccoli from the рот luck, so they don’t end up covered with flies and mud, starving alongside the Somalian kid.
You people writing Real Estate ad copy are just as bad. What the fсuк is a “Roaring” fire? And if I think about it long, enough, can’t my new house (and fireplace) be a place of coziness, quiet and love? Has anybody ever walked by their fireplace and been startled out of their wits by a mighty roar, before the hearth consumed them?
And you travel agencies making up romantic stories about a vacation, making liberal use of the word “Rustic.” Thanks to you, my g/f and I just spent a week in a “rustic” cabin. For once and for all, I found out ‘rustic’ means ‘old piece of shiт.’