Started Nonprofit Foundation To Save Word 'Schmuck'
November 2007
NEW YORK—Saying he could no longer stand idly by while a vital part of American culture is lost forever, activist and Broadway producer Mel Brooks has founded a private nonprofit organization dedicated to preserving the word 'schmuck.'
An emotional Brooks stopped short of kvetching at a schmuck fundraiser Monday.
'Schmuck is dying,' a sober Brooks said during a 2,000-person rally held in his hometown of Williamsburg, Brooklyn Monday. 'For many of us, saying 'schmuck' is a way of life. Yet when I walk down the street and see people behaving in foolish, pathetic, or otherwise schmucky ways, I hear only the words 'рriск' and 'dоuсhе bag.' I just shake my head and think, 'I don't want to live in a world like this.''The nonprofit, Schmucks For Schmuck, has compiled schmuck-related data from the past 80 years and conducted its own independent research on contemporary 'schmuck' usage. According to Brooks, the statistics are frightening: Utterances of the word 'schmuck' have declined every year since its peak in 1951, and in 2006, the word was spoken a mere 28 times—17 of these times by Brooks himself. The study indicates that today, when faced with a situation in which one can use a targeted or self-deprecating insult to convey a general feeling of disgust, people are 50 times more likely to use the word 'jеrк' than 'schmuck,' 100 times more likely to use 'diск,' and 15,000 times more likely to use 'fuскing аsshоlе.'
The nonprofit, Schmucks For Schmuck, has compiled schmuck-related data from the past 80 years and conducted its own independent research on contemporary 'schmuck' usage. According to Brooks, the statistics are frightening: Utterances of the word 'schmuck' have declined every year since its peak in 1951, and in 2006, the word was spoken a mere 28 times—17 of these times by Brooks himself. The study indicates that today, when faced with a situation in which one can use a targeted or self-deprecating insult to convey a general feeling of disgust, people are 50 times more likely to use the word 'jеrк' than 'schmuck,' 100 times more likely to use 'diск,' and 15,000 times more likely to use 'fuскing аsshоlе.'
Perhaps more startling, only 23 percent of men know what schmuck means, and only 1.2 percent of these men are under the age of 78. If such trends continue, Brooks estimates that by 2011, such lesser-used terms as 'imbecile,' 'duммy,' 'schlub,' and 'contemptible ne'er-do-well' will all surpass schmuck, which is projected to completely disappear by the year 2020 or whenever Brooks dies.
'We must save this word!' Brooks said to thunderous applause as those in attendance began chanting 'Schmuck! Schmuck! Schmuck!' 'How will we be able to charmingly describe someone who acts in an inappropriate manner? Especially given the tragic loss of the word 'schmegeggie' in 2001. So I urge you: Tonight, when you get home, please, call up your family, your friends, your loved ones, and tell them they're a bunch of schmucks.'Hundreds turned out at a Boca Raton, FL demonstration to show their support for the dying word.
'I've never told anyone this before,' Brooks added, choking back tears, 'but my father was a schmuck.'
The foundation has already raised more than $20 million, thanks to donations from supporters such as Jackie Mason, Albert Brooks, the Schtupp Institute, Sen. Russ Feingold (D-WI), and the Henny Youngman Endowment for the Preservation of Schmekel. The money will go toward projects aimed at reintegrating 'schmuck' into the English lexicon, including billboards and flyers plastered with the word 'schmuck,' the upcoming 5K Schlep for Schmuck Awareness, and a new Mel Brooks film.

In the beginning, God created the bit. And the bit was a zero; nothing. On the first day, He toggled the 0 to 1, and the Universe was. (In those days, bootstrap loaders were simple, and "active low" signals didn't yet exist.) On the second day, God's boss wanted a demo, and tried to read the bit. This being volatile memory, the bit reverted to a 0. And the universe wasn't. God learned the importance of backups and memory refresh, and spent the rest of the day ( and his first all-nighter ) reconstructing the universe. On the third day, the bit cried "Oh, Lord! If you exist, give me a sign!" And God created rev 2.0 of the bit, even better than the original prototype. Those in Universe Marketing immediately realized the the "new and improved" wouldn't do justice to such a grand and glorious creation. And so it was dubbed the Most Significant Bit, or the Sign bit. Many bits followed, but only one was so honored. On the fourth day, God created a simple ALU with 'add' and 'logical shift' instructions. And the original bit discovered that by performing a single shift instruction, it could become the Most Significant Bit. And God realized the importance of computer security. On the fifth day, God created the first mid-life kicker, rev 2.0 of the ALU, with wonderful features, and said "Sсrеw that add and shift stuff. Go forth and multiply." And God saw that it was good. On the sixth day, God got a bit overconfident, and invented pipelines, register hazards, optimizing compilers, crosstalk, restartable instructions, microinterrupts, race conditions, and propagation delays. Historians have used this to convincingly argue that the sixth day must have been a Monday. On the seventh day, an engineering change introduced UNIX into the Universe, and it hasn't worked right since.
1. Never take a вееr to a job interview.
2. Always identify people in your yard before shooting at them.
3. It's considered tacky to take a cooler to church.
4. If you have to vacuum the bed, it is time to change the sheets.
5. Even if you're certain that you are included in the will, it is still considered tacky to drive a U-Haul to the funeral home.
DINING OUT
1. When decanting wine, make sure that you tilt the paper cup, and pour slowly so as not to "bruise" the fruit of the vine.
2. If drinking directly from the bottle, always hold it with your fingers covering the label.
ENTERTAINING IN YOUR HOME
1. A centerpiece for the table should never be anything prepared by a taxidermist.
2. Do not allow the dog to eat from the table...no matter how good his manners are.

PERSONAL HYGIENE
1. While ears need to be cleaned regularly, this is a job that should be done in private using one's OWN truck keys.
2. Proper use of toiletries can forestall bathing for several days. However, if you live alone, deodorant is a waste of good money.
3. Dirt and grease under the fingernails is a social no-no, as they tend to detract from a woman's jewelry and alter the taste of finger foods.

DATING (Outside the Family)
1. Always offer to bait your date's hook, especially on the first date.
2. Be aggressive. Let her know you're interested:
"I've been wanting to go out with you since I read that stuff on the bathroom wall two years ago."
3. Establish with her parents what time she is expected back. Some will say 10:00 PM; others might say "Monday." If the latter is the answer, it is the man's responsibility to get her to school on time.

THEATER ETIQUETTE
1. Crying babies should be taken to the lobby and picked up immediately after the movie has ended.
2. Refrain from talking to characters on the screen. Tests have proven they can't hear you.

WEDDINGS
1. Livestock is usually a poor choice for a wedding gift.
2. Kissing the bride for more than 5 seconds may get you shot.
3. For the groom, at least, rent a tux. A leisure suit with a cummerbund and clean bowling shirt can create a tacky appearance.
4. Though uncomfortable, say "yes" to socks and shoes for this special occasion.

DRIVING ETIQUETTE
1. Dim your headlights for approaching vehicles; even if the gun is loaded and the deer is in sight.
2. When approaching a four-way stop, the vehicle with the largest tires always has the right of way.
3. Never tow another car using раnтy hose and duct tape.
4. When sending your wife down the road with a gas can, it is impolite to ask her to bring back вееr too.
5. Do not lay rubber while traveling in a funeral procession.

My wife and I are both the youngest child. Combine that with our own experience as parents and we often satirically talk about how things change as you have more children:
Feeling the Baby Move
First Child: I placed my hand on my wive's tummy every chance I could for two months waiting for that first time when I could feel the baby move. Hours upon hours I waited until that magic moment when, I felt this little movement. We called all of our relatives to tell them about the blessed experience.
Second Child: When it first happened, my wife called me at the office. I quickly ran home and felt the baby move. We included the experience in all of our letter to our family.
Third Child: She told me the baby moved. I told her I would check it our during the next commercial break. I missed out because her mother called on the telephone so I went on watching Monday night football. By the end of the third quarter, I finally felt the baby move.
Fourth Child: We were in bed and I was trying to sleep. I turned to her and said "Cant you make your tummy stay still? I'm trying to sleep." When it became clear that the baby would be jumping around for a while, we called the pizza man for a delivery.
The Trip to the Hospital
First Child: Every time we felt the slightest B&H contraction, we rushed to the hospital. I would carry my wife to the car and lay her down in the back seat surrounded by pillows.
Second Child: We timed the contractions. By the time she had three in thirty minutes, we rushed to the hospital. She sat in the front seat, with it leaned back and a pillow behind her head and another at her feet.
Third Child: I came home from the office as soon as she started having regular contractions. When they were five minutes apart and hard, we went to the hospital. I gave her a pillow to hold along the way.
Fourth Child: When she called me at the office and told me that she was having contractions hard and five minutes apart, I told her to drive to the hospital. I would meet her there as soon as I finished the set of correspondence I was working on. I reminded her not to forget the pillows.
The First Step
First Child: My wife grabbed the camera. I grabbed the Video Camera. My wife took four rolls of film. We immediately ran out to the one-hour developing place and had all four rolls developed with double prints. We had the best picture blown up to 24" X 36" and framed. We hung it up in the entry hall. I had a professional studio turn the four hours of video I taped into a one-hour documentary complete with voice-over by a local anchor-man.
Second Child: We took one roll of film and five minutes worth of video. The next day we took the film and had it developed by a twenty-four hour developing center. I took the best picture and put it into my wallet.
Third Child: We couldn't find the video-camera and we only had five shots left on the roll of film. We took all five shots but I don't remember if we ever got the roll developed.
Fourth Child: I quickly got up and grabbed the camera. I placed it up high so the child wouldn't grab it.
The First Time the Child Fell and Got a Cut
First Child: My wife and I frantically ran over to the child. We swept him up and rushed him to the emergency room. No stitches were needed but we spent the night with him in his room just in case the bleeding started again.
Second Child: We walked over to her, picked her up and quickly bandaged her up. We spent the next two hours rocking her in the living room to comfort the pain.
Third Child: I told my wife that if he was still crying in a couple of minutes, we should go over and make sure he isn't hurt too badly. When he didn't stop crying, we bandaged up the cut and laid him in his bed for a while but we went on about our business.
Fourth Child: Put a bandage on the cut and told him it'd get better after he stopped crying.