T he founder of an international nail company wants a new ad campaign, so he hires an ad agency to come up with a good tv commercial for his Wilson Nails. Tens of thousands of dollars later, the ad agency has a meeting with the director to premier their commercial.
The ad begins with a flying shot that zooms over a mountain (to stirring music, of course!) and begins closing in on three figures on the hillside. It zooms closer and closer and the viewers can now tell two of the men are dressed as guards and are nailing the third to a cross. The camera continues to zoom in - right up to the Wilson symbol on the head of the nail protruding from the crucified man’s hand. “Wilson nails - for the toughest jobs.” says the announcer.
Well, the head of Wilson Nails is livid. He cannot believe the ad agency was so flippant with the religious angle. He demands that they reshoot the commercial for free - and they better come up with something good this time or they’re fired.
After another few weeks, the ad agency has just completed reshooting the commercial and the head of Wilson wants it aired right away - he has no time to preview it this time, trusting them to have fixed the problem.
He is at home that night when the commercial airs. As before, the camera flies over the mountain and begins closing in on two figures this time. It gets closer and closer, until the viewers see the two guards standing beside a lone cross. In the distance, a man with a sheet around his waist can be seen running down the mountain. One guard turns to the other and says, “See, I told you we should have used Wilson Nails.”
0